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Darren Seifer

As a food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI). At IRI Darren spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as how the economy affects consumers’ in-home meal strategies, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications and shares his thoughts on food and beverage trends at www.npd.com/blog.

In addition to presenting NPD’s annual report on Eating Patterns in America, he is a frequent speaker at industry events hosted by associations and organizations that include United Fresh, The California Grocers Association, National Frozen and Refrigerated Foods Association (NFRA), Prepared Foods, The Obesity Society, Path to Purchase Institute, Stagnito Media and others. Darren is often quoted in media coverage of food and beverage consumption issues and topics.  He holds a bachelor degree from Northwestern University and makes his home in New York City.