The bambeco brand and Susan Aplin cannot be separated. Born of a culmination of a successful career at premium retail brands and a lifelong love for the outdoors, bambeco embodies Susan’s passion for the planet and for making the world better for all who inhabit it.
Susan’s career spans 25 years and has included some of the best known and respected premium retail brands in the industry, such as Williams Sonoma, Inc., The Gap, The Sports Authority, and Staples. Her experience encompasses key executive roles in Merchandising, E-Commerce and Catalog, Supply Chain, Operations, and Mergers and Acquisitions.
Affirming her vision and leadership, Susan (and bambeco) have received numerous accolades, including being named as top CEO in 2012 by SmartCEO Brava Awards, bambeco named to Internet Retailer’s HOT 100, and nominated for top Luxury Sustainability Brand. In 2012, Maryland Governor Martin O’Malley recognized Susan and bambeco in his State of the State for her great work in Maryland. Susan and bambeco continue to be recognized for measurable contributions to sustainability, innovation, leadership, and philanthropy.
At the helm of bambeco, Susan’s multi-faceted contribution is evidenced in a fluid combination of keen business acumen and creativity. Leading with the mantra of, “changing the world, one room at a time,” Susan shapes all facets of bambeco’s multi-dimensional personality including sustainability principles and messages, driving innovation and sales, customer and e-commerce experience, product development, and investor relations.
Susan attributes her unwavering success and bambeco’s profound acceptance in the marketplace to two distinct “Ah Ha” moments:
In 2002, during a business flight with Williams-Sonoma Founder Chuck Williams, Williams shared, “If you love what you do, the world will fall in love with you.”
In 2008, Susan was standing on a dramatically receding glacier. (see Our Story). What she saw transformed her life and caused the idea to create bambeco.
When she’s not in her eco-chic office Susan can be found enjoying the Chesapeake Bay, cycling, running, hiking or spending time with friends and family and her beloved Boston Terrier, Isla.
“For me, sustainability and environmental stewardship are deeply important. I believe we have a profound responsibility to protect, preserve, and leave the world a better place for generations to come. Changing the world…One Room at a Time is more than producing truly sustainable and stylish products; it is about the cycle of life…a personal and professional commitment centered around a respect for the earth and its resources and the people who inhabit it.”